Anchorage

This term refers to how images are referred to. In a magazine, images will be anchored by a caption (directly explaining the picture), by cover lines, or by articles and headlines. Anchoring helps give the image meaning and helps the reader understand the significance of the image.

Secondary Images

This is used on the front cover to help promote other features in the magazines; this is usually anchored by a coverline.

They are often used in magazines where the readers need to be excited by the picture rather than the coverline text.

Coverlines

These are located at different points on the front cover, they tell the reader about the content of the magazine,

Front covers usually have about 6-12 coverlines, this is to try and lure in the reader.

 Mode of address

This is the way that the magazine communicates with the reader. Some magazines will use a direct mode of address, communicating with individual readers.

This could be through the cover model (looking at the camera) or the use of the 2^nd person.

Puff

As in ‘Puff of air’, this helps draw in the attention and promote certain elements of the magazines. 

This could be a star shape or another graphic design, used to make it stand out. Usually has contrasting colours.

Pugg

Is in the corner of the magazine and usually has the price in or some other information.

Barcode, price and edition

Features that need to be placed strategically across the cover. The barcode should not distort any of the images.

Edition is there for when they need to store the magazine, and then people will be able to find it easier.